Pay Per Click Campaigns in Green Bay, WI
Pay Per Click advertising is a straightforward method of advertising that allows for more control. Services like Google's Adwords allow you to set a budget, bid on desired keywords, create an ad, and pay for each click that goes to your website through that ad. Although the idea is simple, the small details can really make a difference in your return on investment. It can be difficult to know where to start and sometimes a little research is necessary; this is where our expertise comes in handy. After a consultation we can get you started with a campaign that meets your needs. Pay per click campaigns also requires management and monitoring. Monitoring your campaigns eliminates expensive, but ill performing keywords. We experiment and find new keywords that bring in a higher return on investment. Tweaking your ads to find your target audience improves the effectiveness of your campaigns. At IPSSolutions.com we monitor and analyze your cost alongside other metrics such as percentage of new visits, time on page, and number of pages visited to come up with an in depth look and direction for your campaigns. In addition we explore other pay per click services that may broaden your organization's exposure.
Our ecommerce stores also have the option to compare their pay per click advertising campaigns with actual sales and revenue when users make online purchases. Find out exactly where your sales are coming from and what keywords were used for that sale. Find out how many users are abandoning your site during the checkout process. These tools are invaluable when it comes to getting your maximum return on investment.